Parenting Consultancy
www.parentingconsultancy.co.uk

Overview

Having conceived the idea of the Parenting Consultancy in September 2006, Andrea Wood approached us initially to sound out her plans for her new company. Offering a range of services aimed at helping parents
to adjust to their changing roles from the early ages through to eleven years, Andrea is clearly an expert in her field. However, Andrea’s expertise, as with most Business Start-Up’s, did not extend to marketing the business. Our sympathetic approach to the challenges the Business Start-Up faces led
to Andrea choosing us to complete her
entire launch.

The Brief

To create a friendly, approachable but professional logo identity and brand that could then be carried across the Stationery, Brochure and Website. The brand would need to appeal to the parents that are Andrea’s market but would also need to communicate well to the children that are Andrea’s subject.

Results

As with many Business Start-Up’s, Andrea was naturally apprehensive about the best way to spend her initial marketing budget
so we took great care in hand-holding her through her approach and the process for producing effective material.

Andrea commented:

“Their knowledge and experience was welcomed and the end product speaks
for itself - professional, informative, visually pleasing, succinct and consistent. I consider my vision for the consultancy has come
to fruition.”