Alpine Guides
www.alpine-guides.com

Overview

We were approached by Richard Cross and Al Powell of Alpine Guides to produce their 2008 tour guides brochure. The company, which organises and hosts mountain expeditions, needed a fresh look for their brochure which is used to help steer traffic to the website and generate bookings. Whilst the business is very successful in generating repeat business due to the nature of their work, an attractive brochure was required for posting out and distributing through retail and information venues.

The Brief

To produce a visually stimulating brochure which would generate enough interest for the recipient to log on and research the options further.

Results

This was a great project to work on since Alpine Guides were able to supply some amazing photography from their own expeditions. Our main job then was to create a piece of work which didn’t detract from the imagery. Following consultation with Rich and Al, we advised them on the amount of content and then we went on to incorporate the established brand colours with the images to create a edgy, dynamic and high-impact piece.

Richard commented:

"We’ve just started to use printing.com
for our marketing materials and we have
to say we wish we had started sooner!
The Sheffield team are friendly and helpful, organised and efficient: the whole process from first meeting and discussing the brief through to collecting the product has been quick and slick. And the results? The look and feel of the new brochures dovetail perfectly with our existing company image, and we’ve had our first bookings already
as a direct result of this route to market. Thanks!"