Full articles are also available through the Market Research portal:
www.marketresearchworld.net

April 2010: The travel industry and the impact of the web / social media
This piece in the Marketing Week MR section reviews up to date trends and how the travel industry is adapting. Available HERE  

September 2008: In pursuit of satisfaction
Andrew contributed to this Marketing Week special report which argued that UK brand owners are not being sufficiently proactive about dealing with complaints. It explores the age-old link between customer satisfaction and longer term loyalty.
Available HERE.

June 2008: Marker research for charities
This Admap magazine feature, written by Andrew and two other ICG consultants with experience of the sector, argues through case studies that charities and the ‘not for profit’ sector have particular needs and considerations when it comes to research.

May 2007: 'Service in Britain'
The third annual 'Service in Britain' survey from ASR and Research Now, sponsored by the National Consumer Council, gains wide coverage in the trade press. The survey tracks satisfaction with main service providers, the degree to which we complain about service and broad attitudes towards customer handling. See Projects for more details.

February 2006:
Staff travel and environmental policy at Virgin Atlantic
Our project for the airline is featured in a two page article in Research magazine (pp 44-45), describing the challenges faced and the employee research techniques used to help guide new policy and action.

June 2005: 'Service in Britain' - how happy is Britain today?
Our first annual syndicated survey in association with Research Now gained excellent coverage in the trade press. Marketing based a 3-page feature 'Disaffected nation' on the survey findings (Marketing, 8th June, pp 32-34).

May 2005: Research for the not-for-profit sector
...poses many different challenges for research. Research magazine featured an article about our work for the National Gardens Scheme - a comprehensive project to help take this organisation to a wider public, and boost the £2m it raises annually for cancer nursing charities like Marie Curie.

Please contact ASR if you would like a copy of any article.