It may seem obvious, but before you start to design your print project, you should think about what you are going to do with the end product. Good design is not just about something looking nice - it is about designing something that will do what you need it to; for example the main purpose of a business card is to get contacts to remember your details - so it should be eye catching, uncluttered, and to the point. At the other end of the design scale, laying out your business terms and conditions on an invoice or other legal document as a rule needs to fit a lot of necessary text into a limited space; and because many clients view their T&Cs as a necessary evil as opposed to a marketing exercise, they are designed to print in black on the reverse of the document. So before we start designing your project we want to know; How it's going to be printed - different methods of printing have their own limitations, so we will establish from the outset exactly what product you need. Who is going to read it - for example is it solely for internal use, or are prospective clients going to see the end result? What colours, styles, typefaces do you like, and feel create the right impression for your business?  If you are a new company - have a cold, hard look at other businesses - nick some ideas, establish what you like and don't like. What information you hope to convey through it - are you trying to explain what you do or do you want to place emphasis on a particular aspect of your business - for example that your shop now opens on Sundays? How are your readers going to see your product - is it a leaflet that will be fighting for attention with lots of others, or is it a presentation folder that you will hand over personally?  Each requires a different emphasis, though of course they can both convey your corporate image. Creating a corporate image sounds very grand, but it's an essential part of marketing your business.  Don't panic - this is where we can help.  Firstly we can design you a logo, and a theme that can flow throughout your print requirements; you may already have a corporate image that you want us to use. In short, we can help with as much of your design requirements as you need us to.   From laying out a simple invoice, to designing a full product brochure - leave it with us.  Don't forget - we get you to check a proof at every stage, we want to make sure you're absolutely happy before we print anything!